In the past two years, the number of dance clubs in India has been exploding. In December last year, Rajat Parashar, the owner of India’s largest dance club, Jana Ganas, told Hindustan Times that the total number of dance clubs in the country had now reached 400.
However, at the same time, the number of people who have been dancing as a social activity in India has fallen by at least half over the past two years.
“The problem is the fact that dance clubs have never been considered a social activity in Indian society. All the music and dancers were considered to be part of the party,” says Bollywood actor Salman Khan, who is the best known artist in Hindi cinema.
“It’s a mistake when you use dance clubs and people dance to you,” he added.
The problem is that people’s sense of social identity in India is all about dancing to songs or performing in live shows or performances.
To have this identity is a challenge in itself, given the nature of working in the film industry, which is the main sector for entertainment.
According to the survey, only 12 per cent of the respondents said they danced to their favorite songs every night, while 70 per cent danced in groups, with another 35 per cent preferring to dance alone.
“These dance clubs are not very popular because they are not a social experience,” says Anurag Gupta, who is the Vice President, Film and Television Chamber of Commerce of India.
The survey also shows that the average age of a dance club is 29, while the average length of time people spend there is nine minutes.
On the other hand, people in dance clubs also want to be treated well, and as a result, they want to take their music with them, Gupta says.
“If people can enjoy an event, they will have a good time, and will probably leave with an experience of an entertainment experience,” he stresses.
People in dance clubs also want to interact with their peers and enjoy a fun night with friends, the survey said.
The survey also found that the respondents value their lives very highly in the evening with their parents, siblings, friends and relatives in the club.
“A lot of people in dance clubs want to talk and exchange ideas,” Gupta says.
For the survey to be able to make such conclusions, it relied on a variety of sources including information from media
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