It’s about the work, isn’t it? And about the work of making the show as powerful as possible. That’s very important. The show was never about the clothes. We never tried to dress up as something, but the show has a history of coming off as something. It always feels like something. We try and make sure the show stays real. There’s no fake vintage that we haven’t seen before and no costume work we haven’t been exposed to that we’ve been inspired by. Everything in the show is made of real fabric and fabric that we’ve already experienced. We have that kind of stuff in our closet, too. The first show is a work in progress. There are no models in our wardrobe. We have to learn every day, and you have to know which clothes fit best. I’m not going to be a dressmaker. This was created by us, and I’m very humbled by that. If I didn’t think like that, I would have done it more.
So why not make it more fun for us?
That’s part of it! There isn’t anything exciting about making clothes in the first place. That’s why I don’t take credit for it, and why everyone here gets credit. I think people are more excited about it than anyone thinks. There are some who think I’m crazy because a bunch of our outfits are just a bunch of clothes from the 20s, but the truth is there are way too many outfits just from that time frame. There were hundreds of people who came to look at the collection—all different backgrounds—but it was so much fun to be able to see, when we started shooting the show, that the majority of us were in dresses during that time. If you’d asked me five years ago, I still would not have known that. The world would have turned its head and stared at us, as though we were all part of a cult. It was great to see that the girls wanted to be in dresses, even though they’d never been seen in dresses.
Did you go out of your way to make sure that the people in a certain era were still there?
I did. I was incredibly lucky and super grateful to know people who were part of the generation that I was. They were a real inspiration to me.
And it was easy to make their clothing look good?
It wasn’t just because the people in that time were living in the real world. I spent so
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